Republic of Malaysia | Politics Portal

Sir Elton John, the Pianist

EJAF – Goodbye Yellow Brickle Road
From: Elton John AIDS Foundation (no_reply@ejaf.org)

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Sent:
Tuesday, 15 Jul, 2008 6: 54 PM
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Hello Supporter,

On July 21, 2008, Sir Elton John will achieve a significant career milestone – he will have performed in all 50 States of the Union by playing his first concert in the State of Vermont. In honor of this unique accomplishment, Ben & Jerry’s has created a special custom ice cream flavor – Goodbye Yellow Brickle Road – and will be donating all profits from sales of the new flavor to the Elton John AIDS Foundation (EJAF).

Vermont is the home of Ben & Jerry’s, and the company will offer the Goodbye Yellow Brickle Road flavor in a limited batch at its Vermont Scoop Shops for one week only from July 18-25 and at the concert itself on July 21. “We think he saved the best for last,” says Jerry Greenfield, Co-Founder of Ben & Jerry’s. “There was only one way we could truly honor Sir Elton, and this monumental occasion, in true Ben & Jerry’s fashion.”

The new ice cream is a custom flavor consisting of “an outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks,” and the name is a play on one of Sir Elton’s most popular song titles. According to Greenfield, “We were trying to compose a flavor befitting of the energy, creativity and outrageous nature of the artist. We feel pretty good about the final combination we came up with and with having the Rocket Man’s seal of approval”

I can’t think of a more fun way to celebrate playing my 50th state, Vermont, than having Ben & Jerry’s create a special ice cream – Goodbye Yellow Brickle Road – with all of my favorite flavors and ingredients,” said Sir Elton. “I’m especially pleased that they will be donating the proceeds to the Elton John AIDS Foundation.”

So, all of you Vermont EJAF supporters, Elton John fans, and ice cream lovers, this is your chance to enjoy the newest Ben & Jerry’s creation and support your favorite cause at the same time!

Sincerely,

Scott Campbell
Executive Director
Elton John AIDS Foundation

P.S. Please visit www.ejaf.org to find detailed information about EJAF’s mission and history and to make secure, tax-deductible, online donations in support of our work.

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